Designed by enthusiasts,
For enthusiasts.

AutoViz helps brands and retailers turn wheel shopping into an immersive, high-impact experience that drives results.

ORIGIN STORY

Some of my earliest memories are from the garage, helping my dad bring classics back to life. Austin Healeys, a Mustang Boss 302, motorcycles, you name it. I grew up obsessed with cars, spending hours in video games like Gran Turismo and Midnight Club 3: Dub Edition customizing every detail, down to the wheels and graphics.

Before I even had my license, I bought my first project car and stumbled onto a set of vintage JDM 3-piece wheels. Curious how they'd look, I mocked them up in Photoshop, not because I wanted to, but because no tool existed to do it for me. It worked, and I bought them. That's when it clicked: seeing is believing, but when it comes to wheels, most buyers are still guessing.

In 2017, I built the first AR wheel try-on app as a passion project. The tech wasn't quite ready, but the idea stuck. In 2022, I went all-in on AutoViz: a way to bring that vision to life at scale.

AutoViz brings together everything I love — cars, design, and technology — to help others turn their ideas into reality, one build at a time.

- Riley Koidahl, Founder

MEET THE TEAM

Riley Koidahl profile

Riley Koidahl

Founder & CEO

Melih Şimşek profile

Melih Şimşek

3D Team Lead

Ishmael Angelo profile

Ishmael Angelo

Solutions Architect,
Lead Developer

Zohaib Khalid profile

Zohaib Khalid

Senior Full-Stack Developer

Our team brings over 50 years of combined experience across the automotive and tech industries. We've worked on everything from dealership floors to software sales, from FinTech and database systems to writing mechanic training software. We've even launched companies in wheel & tire e-commerce and vehicle 3D modeling.

We've seen the industry from all angles. Now, we're building the future of it.

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Behind the scenes, we have a dedicated team of expert 3D modelers — giving us the scale and precision needed to support large, complex product lines with ease.

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OUR TECHNOLOGY

AutoViz is built from the ground up for wheel & tire, powered by proprietary, patented technology.

At its core is a custom-trained AI model that detects wheels and vehicle geometry with precision, enabling accurate fitment and seamless customization.

Everything runs in the browser — no app downloads, no device restrictions — making our tools instantly accessible, anywhere.

We're not here to build flashy features for the sake of it. We're creating practical, scalable tools that solve real problems for real businesses.

WHAT WE OFFER

Plug-and-play tools designed to boost engagement and revenue.
Explore wheels in 3D, customize finishes, and see on any vehicle in real-time.

Our Vision

We're building the ultimate digital garage — expanding beyond wheels to include tires, accessories, and full vehicle customization. Our next-generation 3D configurator will give customers a complete view of their build, driving deeper engagement and confidence at every step.

With seamless integration and scalable tools, we're helping retailers and brands deliver a richer, more interactive shopping experience.

Vehicle Customization

JOIN OUR TEAM

Share our passion for cars and technology? Join us in shaping the future of how people shop for, customize, and build their vehicles.

GET IN TOUCH

Discuss onboarding your brand to the AutoViz Platform